Colorado Fall Home Show
September 17, 18 & 19 , 2010
Colorado Convention Center
Denver, Colorado
From the Producers of the Colorado Fall Home Show
Fifty years after the creation of the Rocky Mountain region’s largest and most successful consumer show, the producers of the Colorado Fall Home Show are launching a new fall consumer home show debuting September 19 & 20, 2009 at the Colorado Convention Center.
Occupying 200,000 sq. ft. of the Convention Center, the focus of the new show is to “sustain, renew and inspire.” Special emphasis will be made on the products, services and practices of green lifestyles and sustainable living.
The show, in addition to being an excellent marketplace for the attendees, will feature a sustainable living pavilion packed with the latest environmentally friendly ideas and two theaters featuring those topics along with other home improvement experts.
The timing of the Colorado Fall Home Show, taking place seven months after the Colorado Garden & Home Show, provides the perfect “bookend” event, giving exhibitors and attendees the opportunity to connect on fall, holiday and early winter home improvement projects.
Utilizing the resources of the Colorado Garden & Home Show including exhibitor and attendee databases, plus an aggressive marketing investment coupled with blue chip media partnerships, the two-day show is anticipated to feature 300 exhibitors and draw 10,000 people.
Fast Facts
These quick facts demonstrate the strategic planning and resources being invested in this new consumer show.
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Organized by the producers of the Colorado Garden & Home Show, the regions’ most successful consumer show
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Highly desirable attendee profile (Married; 25-54; $60,000+ HH Income; College-educated; Homeowners) **extrapolated from the profile of the Colorado Garden &l Home Show
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Sustainable Living special exhibit
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Two Presentation Theaters
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200,000 square feet of exhibition space occupied by an anticipated 300 exhibitors
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Supported by an aggressive $150,000 in paid advertising in print, TV and radio with an additional $100,000 in promotional support from media partners include The Denver Post and 9NEWS.
About the Organizer
The Colorado Fall Home Show is a new initiative of Colorado Garden Show Inc., a nonprofit, 501(c)(3), charitable organization governed by an independent Board of Directors. The 50-year-old organization's principal purpose is to provide funds for horticultural-related grants and scholarships for the benefit of the greater Denver area and the State of Colorado. Annually, Colorado Garden Show Inc. awards more than $500,000 in grants and scholarships in the state of Colorado.
2009 Colorado Fall Home Show Sponsorship Opportunities
Title Sponsorship
This exclusive top-level sponsor will receive exclusive above-the-event-name recognition, (e.g. “Title Sponsor presents the Colorado Fall Home Show”) in $250,000 paid and promotional event advertising and collateral materials, extensive event signage, and hospitality benefits, plus 20’ x 20 premium exhibit space and name integration of one of the Show’s top assets. Assets from which they may choose include:
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Presentation Theater
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Sustainable Living Pavilion
Presenting Sponsorship
These two sponsors will receive marquee billing below-the-event-name recognition, (e.g. “Title Sponsor presents the Colorado Garden & Home Show sponsored by Presenting Sponsors)”) in $250,000 paid and promotional event advertising and collateral materials, extensive event signage sampling rights and hospitality benefits, plus 10’ x 20 premium exhibit space and name integration of one of the Show’s top assets. Assets from which they may choose include:
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Presentation Theater
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Sustainable Living Pavilion
Associate Sponsorship
These program or venue level sponsors will receive Associate recognition in all paid and promotional print advertising as well as all collateral materials, most event signage, plus a complimentary 10’ x 10’ premium exhibit space and name integration of one of the Show’s secondary assets. Assets from which they may choose include:
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Entry “Show Central” info booth and Show Map/Informational Kiosk
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“Cool Products Zone” featuring innovative green-themed products & services
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“Kids Are Free” promotion
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$2-Off Discount Coupon program
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Show Floor Relaxation Stations
Official Supplier
These companies would benefit from official association with the Show. Status as an Official Supplier will help you to stand out from other exhibitors in your business category. These “Official Suppliers” will receive a complimentary ad in the Show Program and be recognized in other collateral materials, some event signage and will receive hospitality benefits. Further, they may use the show brand for marketing purposes through the term of the agreement. At this level, booth space must be purchased separately.
Audience Profile
The Colorado Garden & Home Show regularly conducts extensive research on its audiences, most recently at the 2008 Show. This information establishes a profile of a highly desirable group with immediate purchasing plans anticipated for the inaugural Colorado Fall Home Show.
Age: The Show is attended primarily by people between the ages of 25 - 54 years of age (60%), one of the most active times of discretionary spending. The next largest group was those between 55 - 64 years of age (26%).
Gender: 57.8% of attendees are female and 42.2% are male.
Marital Status: The show is primarily an activity for married couples at 66.2%. 27% of attendees are single.
Income: Upper income ranges dominate the attendee profile. Of those responding, 33.6% reported making over $110,000 and nearly three quarters, (74.51%) earn $60,000 or greater annually.
Home Ownership: Approximately 93.68% are Colorado homeowners the majority of whom have lived in the state for ten or more years (72.71%).
Geographic Draw: Respondents came from a wide variety of geographical locations across the state. Greatest concentrations live in the 7-county metro region (61.1%) consisting of Denver (23.5%), Douglas County/Southern Suburbs (13.1%), Aurora (9.7%). 34.1% live in communities outside the metro Denver area. The Show is truly a Front Range event.
For More Information
For a complete proposal outlining the specific rights and benefits associated with any level of sponsorship, please contact Jill Lentz.