CSG In the News

Event Marketing in a Recession

International Events

4/15/2010

While things have certainly improved over the past ten months, a year ago at this time, the bottom had fallen out of my world professionally. The worldwide recession had clearly moved from Wall Street to Main Street. I felt like I was in some warped version of the Discovery Channel’s “Life After Man.” Not only did the phone stop ringing, but incoming email traffic was so slow, I was actually looking forward to the weekly messages from the Nigerian Prince who needed my assistance transferring large sums of cash to the U.S.

Creative Strategies Group to Quarterback Sponsorship Football for CU/CSU Rocky Mountain Showdown

3/24/2010

The Metro Denver Sports Commission, organizers of the Rocky Mountain Showdown, the annual in-state football rivalry between the University of Colorado Buffalos and Colorado State University Rams has retained Broomfield-based Creative Strategies Group to review and redesign the game’s sponsorship program and represent the event to corporate sponsors. {More}

 

More Agencies, More Clients as Economy Spurs Interest in Rep Firms

IEG Sponsorship Report

2/22/10

More agencies are in the representation game, but they are still selective in choosing property clients. {More}

 

Properties May Find Value in Discount Furniture Retailers

IEG Sponsorship Report

2/2/10

With sales of furniture and other home furnishings falling nearly nine percent last year by some industry analysts, retailers in the category have turned to sponsorship to boost store traffic and sales.

Much of that activity has been on behalf of national and regional value-based retailers including purveyors of low priced products and rent-to-own chains. {More}

 

10 Ways Properties Can Add Value to Their Sponsorship Offers

IEG Sponsorship Report

4/27/09

Programs that extend reach and impact and can be shown to directly impact sales and other success measures top the list.

 

Seeking ways to add value to sponsorship packages is always necessary when competing for limited pools of corporate dollars. The concept takes on increased urgency when economic conditions force sponsors to pull their purse strings even tighter and more intensely scrutinize every opportunity for its potential return. {More}

 

Five Ways Smart Properties are Addressing the Economy

IEG Sponsorship Report

2/9/2009

The question we hear every day from practically every rightsholder we speak with is: “What are other properties doing to combat the dismal sales environment?”

We have in turn been putting that query to smart and experienced sellers, and share some of their tactics below. In some cases the new paths they are following have already paid off, while others are promising ideas that appear to have a good chance of stimulating interest.

Underlying all of the following steps is the need for properties to recognize the situation that marketers (and their targets) are in, think creatively and be flexible in their approach.    [More]

Cow Parade Will Beef Up Denver's Outdoor Art Scene

The Denver Post

7/20/2006