CHUN Capitol Hill People's Fair
June 7 & 8, 2008
Civic Center Park
Downtown Denver, Colorado
Become Part of the Heart Beat of Denver
The Capitol Hill People’s Fair is proud to invite your company to become a category exclusive Sponsor of this annual Metro Denver event. Ranked as the “Top 2006 Annual City Festival” by the readers of the Rocky Mountain News, this popular downtown event will provide your company with an ideal youth and family-oriented promotion to help build your brand identity. The sponsorship fees range from $12,000- $60,000 and provide excellent value and ROI.
Sponsorship of the People’s Fair will provide you with an outstanding brand experience as well as tangibly underscore your commitment to add to the quality of life of your target customers. This high profile event is entirely free to the public, attracting an average of 250,000 people to enjoy the vitality and sense of community found in Downtown Denver. Your company will be closely identified with an event that can best be described as unbridled fun and enjoyment.
Denver’s Quintessential Urban Festival
For 36 years, the first weekend of each June, more than 275,000 people gather at Civic Center Park, in the heart of Downtown Denver to celebrate community, the pulse of Denver and the arrival of summer at the Capitol Hill People’s Fair. Voted Denver’s Best Annual Festival in 2005 and 2006, the People’s Fair is the quintessential “urban festival,” bringing together people of every culture and background, from city neighborhoods, suburbs and outlying communities, to enjoy the diverse sights, sounds and tastes of Denver.
Produced by Capitol Hill United Neighborhoods, (CHUN), the city’s largest neighborhood association, the Capitol Hill People’s Fair is also the region’s premier arts and crafts festival featuring more than 300 artisans, crafters and other specialty merchandisers as well as the city’s leading local music showcase. Festival attendees gather at five different stages to be entertained by some of the region’s top emerging musical acts selected through Denver’s most recognized talent search, or munch on the offerings from dozens of food vendors. Plus there are many other activities for children & young families including the “Little People’s Fair” children & families area featuring age-appropriate programming, entertainment and activities.
The CHUN Capitol Hill People’s Fair is a favorite Denver tradition, emphasizing urban diversity and neighborhood pride. It is truly a Fair for the people, made possible in large part by the hard work and collaborative efforts of more than 400 volunteers. Further, this past year, $30,000 was provided to non-profit and civic organizations doing important work in the community. Over the years, the CHUN Grants Program has distributed nearly $700,000 to address challenges such as homelessness, public safety, provide support for middle school music programs, fund dental health for children, preserve historic buildings and countless other important programs in the Greater Capitol Hill. The reach and scope of the Capitol Hill People’s Fair becomes most evident when reviewing these highlights:
- 275,000 attendees come prepared to buy – extensive commerce is conducted at People’s Fair
- Highly desirable audience consisting of urban and suburban dwellers, with significant representation by young singles and young families with children
- Ideal urban setting at Civic Center Park in the heart of Downtown Denver
- Variety of stages and special activity areas each with nearly twenty hours of programming over the two-day event
- Extensive entertainment and activities geared towards young children and their parents
- 300+ Arts and Crafts Exhibitors and vendors
- Promotional campaign valued at more than $500,000 from media partners The Denver Post & Rocky Mountain News, Fox31, Comcast, Entercom Radio Group, KOSI 101.1, 99.5 The Mountain, 105.9 Alice and Studio 1430 KEZW.
Audience Profile
In-depth surveys of festival attendees yield the following demographic information. The results of the 2005 and 2006 audience surveys conducted by CCC & Associates provides a profile a highly desirable and loyal audience, estimated at 250,000 people, worth reaching and impacting.
Age Range: The People’s Fair offers a unique opportunity to reach out to the elusive younger demographic. Attendees under the age of 25 make up 17.1%; while the 25-49 age group makes up 64.4%; 18.2% of attendees are 50-71; and 3% are 72 or older.
Gender: 68.3% are male and 31.7% are female
Marital Status: Consistently, more single people attend the event. 62.8% of attendees are single while 37.2.0% are married.
Income Range: The festival attendee’s household income provides a profile of urban Denver’s young, single population. 30.3% earn $34,999 or less each year; 38.1% earn $35,000 to $59,999; 19.8% earn $60,000 to $89,999 annually; 11.9% earn $90,000 or greater.
Education Level: 22.6% are college graduates; 7.6% have earned postgraduate degrees; 23.2% have attended some college; 15.1% have earned an associate or technical degree and 28.9% are high school graduates only.
Home Ownership: Of those responding to the question 43.2% own their own home; 56.8% rent.
Residential Analysis: The Capitol Hill People’s Fair is a major Denver area event. 56.9% are Denver residents, 27.3% are from the metro Denver seven county suburban area; and 8.9% are drawn from other non-metro Colorado communities outside the Denver/ Boulder metro area.
Previous Visitation: The Capitol Hill People’s Fair is Denver’s perennial favorite festival. Nearly two thirds (61.7%) have attended before. 38.3% are attending for the first time. Further, an astonishing 99.1% plan to return in 2007.
Sponsor Awareness: Attendees of the Capitol Hill People’s Fair are well aware of the event’s sponsors and as a result are more likely to patronize them. Top tier sponsors are accurately recalled by an average of 30% of all attendees and an astounding 58.3% reported that they are somewhat or much more likely to do business with companies because of their sponsorship of the festival.
