Creative Strategies Group knows that creativity without focus, direction and strategic guidance can create artificial or short-lived results. Consequently, CSG utilizes proven marketing and communications strategy for every situation they encounter. That includes reliance on empirical data, market analysis, audience profiles, precise positioning and clear objectives. The following case studies represent award winning advertising campaigns, our Sponsor Blueprint and Auditing process, CSG's media buying and partnership programs as well as examples of our on-site sponsorship management and activations.
Sill-TerHar Motors Volvo Advertising Campaign
Creative Strategies Group is an event marketing and sponsorship consulting agency true to its name. CSG uses creativity as a problem-solving tool. CSG believes their clients want inventiveness and imagination to help them find effective, innovative solutions. Recently, CSG produced a Telly Award winning advertising campaign for Sill-Terhar Motors in Broomfield, CO.
Stapelton Last Round-Up with CowParade Denver
CSG believes that sponsorship is the medium and that activation is the message. While many sponsors are content with "drive-by" sponsorships, where they throw a logo and check out the car as they drive by the event, CSG knows that both the sponsor and the property will be better served when promotional tactics are planned and implemented. CSG's staff is highly creative in helping sponsors develop unique activation activities that assure the greatest possible ROI for their sponsorships. CSG has received several awards for their involvement in sponsorship activations, including a Bronze Sponsorship Success Award from the IFEA/Festival Media Corporation for their management of the Stapelton Last Round-Up with CowParade.
Janus Capital Group Ironman Sponsorship Management
CSG’s focus on event marketing and sponsorship encompasses all sides of the discipline, working with both properties and sponsors alike. Creative Strategies Group currently works with Janus Capital Group to manage their sponsorship of the Ironman Triathlons.
Sponsorship activation and retail promotion has become one of the top specializations of CSG. CSG understands that sponsorship is a marketing “platform” upon which other marketing and communications initiatives are built. CSG consults with a number of corporate and media sponsors on the activation, leveraging and optimization of their sponsorships.
Property Audits/Sponsor Blueprints
Tournament of Roses Sponsorship Consultation
Many corporations know they want to effectively utilize event marketing and sponsorship, but feel ill-informed and poorly equiped to select the right property, negotiate the best terms and assure that their sponsorship is well implemented and effectively itegrated into other marketing and communications initiatives. CSG has helped numerous companies, including the Tournament of Roses, Rose Parade, in the development of their event marketing strategies and tactics as well as creating the metrics to determine ROI.
Media Buying/Media Partnerships
International Sportsman's Expo Media Buying
Creative Strategies Group will identify and secure media sponsors/promotional partners for event clients which leverage advertising buys with promotional advertising and other value-added support in exchange for sponsorship benefits. For several years, CSG has managed the media buys for the International Sportsman's Expo.
Award-Winning Campaign for CowParade Denver
Determining the sponsor’s objectives and finding the right fit between their target customer and the event audience is the linchpin of how CSG sells sponsorship. CSG worked with Stapelton, the nations largest urban-renewal project, in developing a strategic sponsorship to draw people to their community. The result was an IFEA/Festival Media Corporation Bronze Award for Sponsorship Success and an increased awareness in the Metro area of Stapelton and what it has to offer.
