February 7-15, 2009

Colorado Convention Center

The Rocky Mountain Region’s

Largest & Most Successful Consumer Show

Simply stated, there is no other consumer show of its kind in the Rocky Mountain West that has achieved the success and notoriety of the Colorado Garden & Home Show.  The 48-year old non-profit organization utilizes more floor space, (400,000 square feet), attracts larger audiences (70,000 adults), has more exhibitors, (sold out months in advance to 650 companies) and invests more in advertising, ($245,000 paid plus $233,000 promotional), dwarfing its next closest competitor.  The notoriety and benefit of association of this annual event provides its sponsors with tremendous reach, impact and exposure to reaching and selling to their target customers.

The 2008 Show will be held from February 7 – 15, 2009 at the Colorado Convention Center in the heart of Downtown Denver.  It is truly the largest marketplace in the region for those researching and purchasing products and services for the home and yard.  Independent economic impact studies have determined that each year, $40 million in incremental commerce is generated from the Show.  Sponsors of this blue chip event distinguish themselves from all other exhibitors through product category exclusivity, proprietary naming rights, extensive on site exposure, as well as special promotions and activation activities.

To provide sponsors with maximum sponsorship ROI, the reputation, quality, success and benefit of association with the Colorado Garden & Home Show is essential. The Colorado Garden & Home Show is owned and operated by Colorado Garden Show Inc., an independent, nonprofit, 501(c)(3), charitable, educational organization governed by an independent Board of Directors. 

The 48-year-old organization's principal purpose is to provide funds for horticultural-related grants and scholarships for the benefit of the greater Denver area and the State of Colorado and to promote individual pride in landscaping, gardening and home ownership and to provide grants and scholarships to individuals, organizations and programs that do the same.

Annually, Colorado Garden Show Inc. awards an average of $300,000 in grants and scholarships in the state of Colorado.

These additional quick facts make the case that this consumer show is worthy of your company's sponsorship

• Nine-day run includes two weekends (February 16 -24, 2008)
• 70,000 adult attendees plus an estimated 20,000+ children and exhibitor personnel
• Highly desirable attendee profile (Married; 25-49; $60,000+ HH Income; College-educated; Homeowners)
• A 2005 economic impact study conducted by an independent research firm found that more than $38 million in incremental commerce was generated at the Show
• 48-year track record of success
• Held at the convenient and beautiful Colorado Convention Center in Downtown Denver with FREE parking provided
• An amazing 400,000 square feet of exhibit space
• Dramatic $80,000 Entry Garden
• 16 additional professionally-landscaped sculpted gardens up to 4,500 - 5,000 sq. ft. each
• Sold-out 2007exhibition space occupied by 650+ exhibitors
• Supported by an astounding $500,000 in paid and promotional advertising
• Print, TV and Radio promotional partners include The Denver Post, 9NEWS and KYGO
• 2006 PR generated 12.5 million impressions including nearly three hours of on air television coverage

Attendee Profile Addendum

The Colorado Garden & Home Show regularly conducts extensive research on its audiences.  This information establishes a profile of a highly desirable group with immediate purchasing plans.  Most recent statistics from the 2006 show:  

Age:   The Show is attended primarily by people between the ages of 25 - 49 years of age (51%), one of the most active times of discretionary spending. The next largest group were those between 50-71 years of age (44%); with 2.4% 72 and older; 2.1% 18-24 and less than 1% under the age of 18.

Gender: 58% of attendees are female and 42% are male.

Marital Status:  The show is primarily an activity for married couples at 76%.  24% of attendees are single.

Income:   Upper income ranges dominate the attendee profile of the Colorado Garden & Home Show.  Of those responding, 22.4% reported making over $110,000 and nearly three quarters, (74%) earn $60,000 or greater annually.

Home Ownership: Approximately 93% are Colorado homeowners the majority of whom have lived in the state for ten or more years (78.1%).

Geographic Draw:    Respondents came from a wide variety of geographical locations across the state.  Greatest concentrations live in the 7-county metro region (61.1%) consisting of Denver (23.5%), Douglas County/Southern Suburbs (13.1%), Aurora (9.7%).  34.1% live in communities outside the metro Denver area.  The Show is truly a Front Range event. 

Future purchases: The Colorado Garden & Home Show is a marketing and sales machine. An estimated $40 million in incremental purchases result from the Show.  Some of the most active future buying categories (within the next 6-12 months) include:

Category	Respondents	Potential Sales
Landscaping	25.1%	15,813
Home remodeling	14.6%	9,198
Air travel	13.3%	8,379
Vehicle	7.4%	4,662
Major appliance	7.2%	4,536
Windows	6.2%	3,906
New Home	4.3%	2,709
Home theatre	3.5%	2,205
Financial Services/Loans	2.5%	1,575

Sponsor Loyalty:  Your sponsorship of the Colorado Garden & Home Show matters to the attendees and their affinity translates into future sales.  17.3% report they are much more likely to do business with a sponsor of the Show; 31% are somewhat more likely; and 29.7% report the likelihood to be about the same.