Colorado Garden & Home Show
February 13-21, 2010
The Rocky Mountain Region’s
Largest & Most Successful Consumer Show
Simply stated, there is no other consumer show of its kind in the Rocky Mountain West that has achieved the success and notoriety of the Colorado Garden & Home Show.
The 50-year old non-profit organization utilizes more floor space, (400,000 square feet), attracts larger audiences (70,000 adults), has more exhibitors, (sold out nine months in advance to 650 companies) and invests more in advertising, ($245,000+ paid plus $250,000+ promotional), dwarfing its next closest competitor. The notoriety and benefit of association of this annual event provides its sponsors with tremendous reach, impact and exposure to reaching and selling to their target customers.
The 51st Show will be held from February 13 - 21, 2010 at the Colorado Convention Center in the heart of Downtown Denver. It is truly the largest marketplace in the region for those researching and purchasing products and services for the home and yard. Independent economic impact studies have determined that each year, $40 million in incremental commerce is generated from the Show.
Sponsors of the blue chip event distinguish themselves from all other exhibitors through product category exclusivity, proprietary naming rights, extensive on site exposure, as well as special promotions and activation activities.
To provide companies with maximum sponsorship ROI, the reputation, quality, success and benefit of association with the Colorado Garden & Home Show is essential. The Colorado Garden & Home Show is owned and operated by Colorado Garden Show Inc., a nonprofit, 501(c)(3), charitable organization governed by an independent Board of Directors.
The 50-year-old organization's principal purpose is to provide funds for horticultural-related grants and scholarships for the benefit of the greater Denver area and the State of Colorado. Annually, Colorado Garden Show Inc. awards more than $500,000 in grants and scholarships in the state of Colorado.
These additional quick facts make the case that this consumer show is worthy of your company's sponsorship
- Highly desirable attendee profile (Married; 25-54; $60,000+ HH Income; College-educated; Homeowners)
- A 2005 economic impact study conducted by an independent research firm found that more than $38 million in incremental commerce was generated at the Show
- Dramatic $90,000 Entry Garden
- 16 additional professionally-landscaped gardens up to 4,000 sq. ft. each
- Sold-out exhibition space occupied by 650+ exhibitors
- Supported by an astounding $500,000 in paid and promotional advertising
- Print, TV and Radio promotional partners include The Denver Post and 9NEWS
- 2008 public relations initiatives generated 8.6 million impressions
2009 Colorado Garden & Home Show Sponsorship Levels
Presenting Sponsor
These top-level secondary sponsors will receive universal marquee billing below-the-name Presenting Sponsor recognition, (e.g. “Bank of the West presents the Colorado Garden & Home Show sponsored by GMC and (Company)”) in all event promotional advertising and collateral materials, extensive event signage sampling rights and hospitality benefits, plus 20’ x 20 premium exhibit space and name integration of one of the Show’s top assets. Assets from which they may choose include:
- Presentation Theater
- Sustainable Living Pavilion- exhibit on how to build green from the ground up
- Auto Showcase
Associate Sponsor
These program or venue level sponsors will receive Associate recognition in all print paid and promotional advertising as well as all collateral materials, most event signage, plus a complimentary 10’ x 20’ premium exhibit space and name integration of one of the Show’s secondary assets. Assets from which they may choose include:
- Entry “Show Central” info booth and three Show Map/Informational Kiosks
- “Hot Products Zone” featuring the top innovative products for 2009
- “Free Weekday Return” coupon/promotion
- Sustainable Living Pavilion- exhibit on how to build green from the ground up
Supporting Sponsor
These program or venue level sponsors will receive Supporting recognition in the Show Program and other collateral materials, some event signage, plus a complimentary 10’ x 10’ premium exhibit space and hospitality benefits, plus name integration of one of the Show’s tertiary assets. Assets from which they may choose include:
- Colorado Federation of Garden Clubs Flower Show
- Show Shuttle Bus transporting 20,000 attendees from remote parking
- “Hot Product Zone” featuring the top innovative products for 2009
- Smart Energy Living- exhibit of environmentally-friendly home improvements
Official Supplier
These companies would benefit from official association with the Show. Status as an Official Supplier will help you to stand out from other exhibitors in your business category. These “Official Suppliers” will receive a complimentary ad in the Show Program and be recognized in other collateral materials, some event signage and will receive hospitality benefits. Further, they may use the show brand for marketing purposes through the term of the agreement. At this level, booth space must be purchased separately.
Attendee Profile Addendum
Colorado Garden & Home Show regularly conducts extensive research on its audiences, most recently at the 2008 Show. This information establishes a profile of a highly desirable group with immediate purchasing plans.
Age: The Show is attended primarily by people between the ages of 25 - 54 years of age (60%), one of the most active times of discretionary spending. The next largest group was those between 55 - 64 years of age (26%).
Gender: 57.8% of attendees are female and 42.2% are male.
Marital Status: The show is primarily an activity for married couples at 66.2%. 27% of attendees are single.
Income: Upper income ranges dominate the attendee profile of the Colorado Garden & Home Show. Of those responding, 33.6% reported making over $110,000 and nearly three quarters, (74.51%) earn $60,000 or greater annually.
Home Ownership: Approximately 93.68% are Colorado homeowners the majority of whom have lived in the state for ten or more years (72.71%).
Geographic Draw: Respondents came from a wide variety of geographical locations across the state. Greatest concentrations live in the 7-county metro region (61.1%) consisting of Denver (23.5%), Douglas County/Southern Suburbs (13.1%), Aurora (9.7%). 34.1% live in communities outside the metro Denver area. The Show is truly a Front Range event.
Future purchases: The Colorado Garden & Home Show is a marketing and sales machine. An estimated $40 million in incremental purchases result from the Show. Some of the most active future buying categories (within the next 6-12 months) include:
Category Respondents Potential Customers
At Home Services 82.6% 57,820
Landscaping 49.5% 34,650
Air Travel 48.4% 33,880
Home Remodeling 40.1% 28,070
Vehicle 22.2% 15,540
Computer Equipment 20.9% 14,630
Major Appliance 19.6% 13,720
Windows 14.8% 10,360
Home Office 12.1% 8,470
Home Theatre 11.4% 7,980
Home Loan 11.3% 7,910
New Home 9.3% 6,510
Financial Services 8.4% 5,800
Sponsor Loyalty: Your sponsorship of the Colorado Garden & Home Show matters to the attendees and their affinity translates into future sales. 27.6% report they are much more likely to do business with a sponsor of the Show; 40.1% are somewhat more likely; and 26.4% report the likelihood to be about the same.
For More Information
For more information on sponsoring the Colorado Garden and Home Show, please contact Jill Lentz.
