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Event Marketing & Advertising

Creative Strategies Group knows that marketing and advertising an annual event to build attendance and promote sponsors to the largest possible audience is not the same as image advertising or year-round marketing which is the expertise of most traditional advertising agencies. Promoting events uses entirely different strategies and tactics to convey a compelling message with the necessary reach and frequency in a very brief promotional window.

CSG manages the marketing and advertising for a number of our event clients with a great degree of success.  Currently, CSG handles the media, marketing and advertising for the Colorado Garden & Home Show, the Parade of Dreams and the International Sportsmen’s Expo. We also created the television commercials for Sill-TerHar Motors promoting their sponsorship endorsement of an Olympic runner.

CSG has also managed advertising and promotion for the Cherry Creek Arts Festival, the Great American Beer Festival, Air Show Colorado, the Denver Metro Chamber’s Colorado Business Show, Vectra Bank Colorado, The Dig and CowParade Denver.  Prior to founding CSG, Erley directed the advertising creation and public relations for Up with People for more than ten years.  We consider ourselves specialists in special event marketing and value-added media buying.

Marketing & Advertising Services

  • Strategic marketing plans
  • Communications planning
  • Image/Identity programs
  • Advertising development
  • Creative planning and account management
  • Advertising budgeting and media placement
  • Media promotional partnerships
  • Public Relations implementation

 

Media Partnerships & Advertising Buys

CSG will identify and secure media sponsors/promotional partners for event clients which leverage advertising buys with promotional advertising and other value-added support in exchange for sponsorship benefits.  Elements include:

  • Create media sponsorship packages
  • Solicit media partners to negotiate and coordinate promotional
    arrangements (Ad Banks)
  • Negotiate efficient and cost effective buys with magnified promotional values
  • Placement of advertising with media
  • Real time review of placement schedules
  • Reconcile all media bills to ensure accuracy and completion of all agreements
  • Coordinate publicity efforts with media partners