Parade of Homes
July 26– September 1, 2008
Solterra
Lakewood, Colorado
Denver’s Premier Home Tour
The Parade of Homes is a walking tour of five new custom homes that demonstrate the latest in decorating, remodeling, technology and architectural concepts in residential construction. Considered to the largest luxury custom home tour in America, 90,000 visitors are expected to attend the event’s five week run from July 26 through September 1, 2008 at the remarkable Solterra community overlooking Red Rocks. Few Colorado events attract such a high end demographic consumer profile and provide sponsors such multifaceted opportunities to create meaningful brand experiences.
For sponsors interested in the business-to-business opportunities, the Parade of Homes is produced by the Home Builders Association of Metro Denver. The HBA is a trade association representing 1,400 businesses involved in the residential development, construction and remodeling industry in the eight-county Denver metro region. Further, more than 1,200 Realtors® attend the annual Realtor Day event held exclusively for the real estate industry. As a partner of the HBA Parade of Homes, your company will have the opportunity to engage many of these companies as well as other Parade of Homes sponsors and partners.
Sponsors will have the opportunity to strategically partner with the HBA and the Parade of Homes, interact directly with a highly desirable audience while communicating your expertise for your products and services. This sponsorship is designed to enhance their brand recognition efforts including the use of the Parade of Homes’ marks for your own public relations, advertising and promotional efforts.
Sponsors will also receive complete category exclusivity and will be provided with numerous means, in partnership with the event, to create awareness and visibility, support your brand and increase sales, including exhibit space in the “Great Room” sponsor pavilion through which all attendees enter and exit the Parade of Homes.
Quick facts make the case that this event is worthy of sponsorship.
- Each year the Parade of Homes is held, a new exciting community showcasing the latest in home construction, decorating and technology
- Five dramatic $1 million + homes created by the region’s top custom builders, landscapers and interior designers, that will awe and inspire
- 23-year track record of success
- 38-day run provides sponsors an event marketing opportunity with the “legs” to create an impact on both attendees and the marketplace
- Attended by 90,000 visitors comprised of a highly desirable attendee profile (Married; 25-54; $90,000+ HH Income; College-educated; Homeowners)
- Supported by a remarkable $260,000 in paid and promotional advertising
- Print, TV and radio promotional partners include The Denver Post and 9NEWS
- 2006 PR generated 12.5 million impressions including nearly three hours of on air television coverage
Sponsorship Opportunities
Title Sponsor (1)- $75,000
The Parade of Homes will have one, exclusive Title Sponsor. As the top level sponsor, the Title Sponsor will be recognized in more than $300,000 in advertising in television, print and radio through “above the name recognition”. (i.e. HBA’s 2007 Parade of Homes presented by CHUBB”). The Title Sponsor will also have top billing on the cover or the Parade of Homes magazine, the official newspaper supplement and all other collateral and advertising materials. The Parade of Homes will also work with the Title Sponsor to create a VIP experience for key clients and customers. The Title Sponsor will be provided a suite in the great room to showcase products and services to the attendees.
Presenting Sponsor (4)- $50,000
The Parade of Homes will have a maximum of four Presenting Sponsors. The Presenting Sponsors will be recognized in all print and television advertising as well as 50% of the radio, totaling $200,000 in paid and promotional value. The Parade of Homes will also work with the Presenting Sponsors to create a VIP experience for key clients and customers. And, of course, Presenting Sponsors will be provided a suite in the great room to showcase products and services to the attendees.
Associate Sponsor (6)- $28,000
The Parade of Homes will have a maximum of six Associate Sponsors. Associate Sponsors of the Parade of Homes will be recognized in all print advertising, with a paid and promotional value of more than $130,000. There is also the opportunity to sponsor a specific asset of the event, (i.e Opening Day, Automotive Showcase, etc. Associate Sponsors will be provided a suite in the Great Room to showcase products and services to the attendees.
Supporting Sponsor (6)- $18,000
Joining the Parade of Homes as a Supporting Sponsor offers companies extensive on-site presence including banner recognition, option to offer a gift for the Industry Night goody bag, entrance signage, etc. Supporting Sponsors will also be recognition on various collateral materials. Supporting Sponsors will also have the option to present a specific asset within the parade and will be recognized the Official Program. And, of course, Supporting Sponsors will be provided a suite in the Great Room to showcase products and services to the attendees.
Official Supplier (6)- $10,000
Our Official Suppliers will have a great opportunity to connect and interact with the attendees of the Parade of Homes. Your company will have the option to showcase products in the Great Room or at an exclusive exhibit space/tent along the streets of the Parade of Homes. Other sponsor benefits include a quarter page ad in the Official Program, acknowledgement on our sponsor recognition page in the program, on-site signage, website recognition and complimentary tickets to the Parade of Homes.
Attendee Profile
The Parade of Homes conducts attendee surveys each year. This profile is that of a highly desirable attendee which will be attractive to many sponsors. They are female, married, home owners between 35 – 64 years of age; with an annual household income of $90,000 or greater.
Gender: Parade of Homes’ audience is comprised of 69% female and 31% male attendees.
Marital Status: Attendees much more likely to be married (75%) and those who are single (25%).
Age: The age of the Parade attendee principally falls into the ever important 35-54 demographic. The breakdown is as follows: 3.5% are between the ages of 18 and 24; 15% are between 25 and 34; 21.1% are 35 to 44; 28% are 45 – 54; 22.6% are 55 to 64 and 9.3% are 65 years of age and older.
Home Ownership:Not surprisingly 90% of Parade of Homes attendees are home owners as compared to 10% who rent.
Education: POH attendees are well educated. 11% have achieved high school degrees or GED only; 27.5% have had some college; 25.2% have attained Bachelors Degrees only; 7.8% have done some post graduate work and a remarkable 27.4% have achieved a graduate degree.
Income: As compared to the general population, attendees of the Parade of Homes represent the region’s higher income levels. 6% earn under $34,999; 17% earn $35,000 to $59,999; 28.9% have household incomes of $60,000 to $89,999; 17.2% $90,000 to $109,999; and an astounding 30.8% earn $110,000 or greater.