Denver Luxury Home Tour
June 5 - July 5, 2009
Denver and Surrounding Communities
Denver’s Premier Home Tour
The Parade of Homes takes on a new look in 2009. This year the Home Builders Association of Metro Denver, (HBA) will produce a multiple-site tour of $1 million plus homes called the “Denver Luxury Home Tour.” The tour, which will be Denver’s largest display of new luxury homes, will be open to the public Fridays, Saturdays and Sundays, June 5 through July 5.
The tour will include an estimated 15-25 homes in premier communities across the Metro Denver region in such anticipated locations as Cherry Creek Village, Stapleton, Pradera in Parker, The Timbers in Parker as well as loft residences in downtown Denver. Homes will be selected from more than 50 HBA custom builders with the final tour determined in late March. Criteria for selection includes home value, unique features, location and level of finish as judged by a special jury of industry experts.
The Denver Luxury Home Tour will demonstrate the latest in design, technology and architectural concepts in residential construction. An estimated 30,000 visitors will be provided with a tour “passport” that allows them to tour as many homes as they choose during the event’s five weekend run. Few Colorado events attract such a high end demographic consumer profile and provide sponsors such multifaceted opportunities to create meaningful brand experiences
For sponsors interested in the business-to-business opportunities, the Denver Luxury Home Tour/Parade of Homes is produced by the Home Builders Association of Metro Denver. The HBA is a trade association representing 1,000 businesses involved in the residential development, construction and remodeling industry in the eight-county Denver metro region. As a partner of this event and the HBA, Your company will have the opportunity to engage many of these companies as well as other sponsors.
Quick facts make the case that this event is worthy of sponsorship.
- The new multi-location format provides increased opportunity to connect with resident of a specific area of Metro Denver
- 20-25 dramatic $1 million + homes created by the region’s top custom builders, landscapers and interior designers, that will awe and inspire
- 24-year track record of success of the Parade of Homes
- Five-week run provides sponsors an event marketing opportunity with the “legs” to create an impact on both attendees and the marketplace
- Attended by 30,000 visitors comprised of a highly desirable attendee profile (Married; 25-54; $90,000+ HH Income; College-educated; Homeowners)
- Supported by a remarkable $200,000+ in paid and promotional advertising
- Print, TV and radio promotional partners include The Denver Post and 9NEWS
- 2008 PR generated 20.5 million impressions including 63 newspaper or magazine articles and more than 10 hours of on air television coverage
2009 Denver Luxury Home Tour Sponsorship Opportunities
Title Sponsor
The Denver Luxury Home Tour/2009 Parade of Homes will have one, exclusive Title Sponsor. As the top level sponsor, the Title Sponsor will be recognized in more than $200,000 in advertising in television, print and radio through “above the name recognition”. (i.e. HBA’s 2009 Denver Luxury Home Tour presented by Amica”). The Title Sponsor will also have top billing on the cover or the Parade of Homes Guide, the official newspaper supplement and all other collateral and advertising materials. Other sponsor benefits include a full page premium color ad in the Official Program, website recognition and complimentary tickets to the Parade of Homes.
Presenting Sponsor
The Denver Luxury Home Tour will have a just two Presenting Sponsors. The Presenting Sponsors will be recognized in all print and television advertising as well as 50% of the radio, totaling $150,000 in paid and promotional value. And, of course, Presenting Sponsors will be provided a space in the show home garage expo area to showcase products and services to the attendees. Other sponsor benefits include a premium full page color ad in the Official Program, website recognition and complimentary tickets to the event.
Associate Sponsor
The Tour will have a maximum of four Associate Sponsors. Associate Sponsors of the Parade of Homes will be recognized in all print advertising, with a paid and promotional value of more than $150,000. Associate Sponsors will be provided a space in the show home garage expo area to showcase products and services to the attendees. Other sponsor benefits include a full page ad in the Official Program, website recognition and complimentary tickets to the event.
Supporting Sponsor
Joining the Denver Luxury Home Tour as a Supporting Sponsor offers companies excellent on-site presence including entrance signage, etc. Supporting Sponsors will also be recognized on various collateral materials. Supporting Sponsors will also have the option to present a specific asset within the parade and will be recognized on the Official Program. And, of course, Supporting Sponsors will be provided a space in the show home garage expo area to showcase products and services to the attendees. Other sponsor benefits include a half page ad in the Official Program, website recognition and complimentary tickets to the Denver Luxury Home Tour.
Contributing Sponsor
Our Contributing Sponsors will have a great opportunity to connect and interact with the attendees of the Parade of Homes. Your company will have the option to showcase products in show home garage expo area. Other sponsor benefits include acknowledgement on our sponsor recognition page in the Official Program, on-site signage, website recognition and complimentary tickets to the event.
Attendee Profile
The Parade of Homes conducts attendee surveys each year. This profile is that of a highly desirable attendee which will be attractive to many sponsors. They are female, married, home owners between 35 – 64 years of age; with an annual household income of $90,000 or greater.
Gender: Parade of Homes’ audience is comprised of 69% female and 31% male attendees.
Marital Status: Attendees much more likely to be married (75%) and those who are single (25%).
Age: The age of the Parade attendee principally falls into the ever important 35-54 demographic. The breakdown is as follows: 3.5% are between the ages of 18 and 24; 15% are between 25 and 34; 21.1% are 35 to 44; 28% are 45 – 54; 22.6% are 55 to 64 and 9.3% are 65 years of age and older.
Home Ownership:Not surprisingly 90% of Parade of Homes attendees are home owners as compared to 10% who rent.
Education: POH attendees are well educated. 11% have achieved high school degrees or GED only; 27.5% have had some college; 25.2% have attained Bachelors Degrees only; 7.8% have done some post graduate work and a remarkable 27.4% have achieved a graduate degree.
Income: As compared to the general population, attendees of the Parade of Homes represent the region’s higher income levels. 6% earn under $34,999; 17% earn $35,000 to $59,999; 28.9% have household incomes of $60,000 to $89,999; 17.2% $90,000 to $109,999; and an astounding 30.8% earn $110,000 or greater.
For More Information
To receive additional information on sponsoring the 2009 Denver Luxury Home Tour, please contact Jill Lentz.