Sponsorship Sales & Service
Property Representation & Sponsor SolicitationCSG recognizes that identifying and soliciting sponsors is a full-time, year-round process that requires a seasoned professional sales staff that truly understands event marketing and how it can be utilized to fulfill the marketing and communications needs of sponsors. While we look to our clients to produce spectacular events, it is our job to identify likely sponsor candidates, custom tailor proposals and presentations to address their needs, and to secure an appropriately valued fee based upon the type and level of sponsorship.
- Targeting strategies
- Positioning
- Prospecting
- Lead qualification
- Proposal development
- Sales calls & presentations
- Contract negotiations
Sponsorship Service & Benefits Fulfillment
Far too many sponsorship agencies stop when the contract is signed. CSG is recognized as an industry leader in the protocals and procedures their Client Services staff implement in assuring each sponsors' interests are properly represented and all benefits are utilized to their mazimum impact. CSG stays with all the sponsors they secure in the sales process through the successful completion of the sponsorship.
- Building of benefits tracking matrix
- Sponsor communications
- Establishment of timetable & deadlines for benefits
- Liason with organizer and sponsor
- Conduct sponsors clinic
- Trouble shooting
- On site management of sponsor experience
- Post event follow-up
- Preparation of Post Event report
